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This site michaelamcnamara.com has the following on the homepage, "New Car Release and Specs 2018." Our analyzers noticed that the website also said " 2017 Kia Soul Airbags, Safety Features, Safety Score." The Website also stated " The 2017 Kia soul has everything that a car lover would look for. It is a wagon or compact hatchback but has many key features which can be compared to a compact crossover SUV. Lastly it was redesigned for 2014. 2018 Audi A5 Airbags, Safety Features, Safety Score. 2019 Tesla Roadster Rumors, Features, Price Concept Images, Redesign Release Date. 2017 Alfa Romeo Giulia Airbags, Safety Features, Safety Score." The website's header had new car release as the most important keyword. It was followed by car release, car specs, and car specification which isn't as ranked as highly as new car release. The next words the site used was interior car. new car interior was also included but might not be seen by search crawlers.